"Love First - A New Approach to Intervention for Alcoholism & Drug Addiction" attacks the generally accepted theory that an alcoholic must "hit bottom" before treatment can be effective and that any intervention must be confrontational.

"If alcoholics and addicts won't accept help until they're ready, what gets them ready?" the authors explain. "In this book, we have written about intervention in the real way that families experience it. We have organized the information in a step-by-step fashion, we guide you through every nuance of the process, and we answer the many questions that families ask."

The publication of the book is naturally endorsed by many members of the professional addiction treatment community, in which the Jays are also employed.

"I am truly excited about the new book.  Jeff and Debra Jay have described so eloquently addictive disease within the family and more importantly, what a family can do about it," said John T. Schwarzlose, President, Betty Ford Center. "Most alcoholics and addicts are not able to access the treatment they need.  Families and loved ones who read this new look at intervention will find the keys to begin the process of recovery."