| Anti-Drug Coalitions Promoted | |
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TV, radio, print, outdoor and Web banner ads feature a national toll-free number, 1-877-KIDS-313, and the dedicated Web site -HelpYourCommunity.org - where visitors can read success stories, find out how to get involved with or start a coalition and locate a coalition in their community. A specially designed zip code-based search feature of almost 500 anti-drug coalitions provides an outstanding opportunity for local organizations to reach interested individuals and groups in their communities.
If your coalition meets the criteria, it's easy to apply for inclusion in the anti-drug coalition database. For more information, visit the contact page and click on the downloadable application.
The campaign is always looking for success stories to feature on the Web site. These stories of how local organizations bring together multiple sectors of the community to help keep kids drug free serve as a "how-to" for other groups. If you have a story to share, you can submit it online by clicking here
Focus group research with coalition leaders revealed that while local coalitions have different programs and goals, most identified involving other groups from within their communities as a priority. As a result, this public service advertising (PSA) campaign encourages people to involve the groups they belong to - social, business, faith, civic, etc. - in local coalitions because community-based solutions can, and do, have a positive effect on the youth drug problem.
In the past two years, this campaign has received more than $120 million in donated media support through the Ad Council's media outreach and ONDCP's Media Match. To preview some of the ads, visit the Ad Council web site
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