The Bottom Line
- Site delivers its message in a powerful, moving format.
- Effectively demonstrates the impact of drunk driving on everyone involved.
- Offers interactive tools for visitor participation.
- Provides resources for visitors who want to make a change.
- Site requires a broadband connection.
- Content is entirely in Flash format.
- Some pages do not load consistently.
- Apologies - The tearful apologies of five young people who were responsible for the deaths of friends or family members.
- Visitor Apologies - The website also offers visitors the opportunity to post their own apologies.
- It's Like This - What life would feel like if you drove while intoxicated and ended up killing a friend.
- Responsibility Randomizer - Visitors can input their cell phone numbers and up to four of their friends' numbers.
- B Safe Txtrs - A form is provided to allow visitors to send safety reminder text messages.
- Need to Talk? - Links are offered to resources for visitors to the site who may need help.
Guide Review - Review of the Website FullApologies.com
At one moment, everyone is having a good time and celebrating life, then in an instant, one of them is dead. When this happens, the drivers also have to live with the consequences for the rest of their lives. Not a day goes by that they don't relive the events and wish they could take it all back.
That is the message that FullApologies.com delivers in a poignant and stirring way, that drinking and driving can have drastic, life-changing consequences. By showing the heartfelt, deeply emotional apologies of young drivers who killed their friends, the website sends a powerful message to teens -- or anyone else for that matter -- who drives and drinks.
But the website doesn't stop with getting the message across without preaching. FullApologies.com provides visitors some high-tech tools to use to take steps to make sure they and all of their friends get home safely.
Visitors can input their cell phone numbers and up to four of their friends' numbers. FullApologies.com will then randomly choose one of names to be the responsible person for the night and send a message to all of the group to let them know who is going to get them home safely.
Another form allows visitors to send a safety reminder text message to their own cell phones or phones of their friends. This service, like the randomizer, is free of charge.